Young in Prison supports kids in third world country jails by teaching these diamonds in the rough creative skills. In turn, the NGO is supported by benefactors bidding at its annual photography auction. Smel *design agency designed the identity and all communication material for YiP, including this poster. A window on Carine Hesper’s kingfisher and to a better world.
For more than 7 years our agency works pro bono on the communication items and identity for Young in Prison. ‘Create to liberate’ is YiP’s motto so we designed a strong visual language by creating a rectangular shape which represents a window to freedom and creativity but also relates to the shutter of a camera and a rough diamond (the children and youngsters in prison). The poster is designed to use as a series. The design remains the same but the photographs changes, the combination of the rectangular shape with different photography gives it a distinctive and recognizable character.
Every two year a major photo auction at Christie’s Amsterdam is being held to raise money for setting up programs to help kids in prisons around the world. At each auction about 88 photos, donated by dutch prominent photographers are being sold. \
Creativity is not a goal for Young in Prison, but a means for young people to get closer to themselves and discover their talents. Over the past 15 years YiP has worked in six different countries and with its creative programs helped thousands of (ex-) detained young people.
This posters is a 15 year anniversary poster. For 2017 we chose The Kingfisher from dutch photographer Carine Hesper from a selection of 88 works. The Kingfisher seems to break through the window and gets back its freedom.